In a bid to regain its sales in Europe, manufacturer Ford has released many new models, including the new versions of Fiesta, Mondeo and Kuga, and the most exciting will be the launch of Mustang, yes the right hand version aimed at the UK market is expected to be released very soon. This all comes after a warning that Ford might have to bear £630m loss this year.
Stephen Odell the chief executive of Ford Europe is hopeful that European car market has a great growth potential, "While others are backing off or cutting product investments, we at Ford are accelerating the introduction of new products". The Ford's two year plan includes a redesign of its best-selling Fiesta with many high tech features and a new shape, a new Mondeo, sports versions of Kuga and other vehicles, design changes in commercial vehicles and introducing latest technologies like more economical engines, inflatable seats and driver aid features.
Ford has suffered loss in stock market as well. The share price has plummeted to $9 in the spring from $ 13, which shows the problems it has been facing. The European sales of the company has fallen to 10% during the first half of 2012, while its rivals showed an increase in the same period, Hyundai up 12% and Kia's sales were up by 25%. In fact, during April to June period, North America was the only market where Ford performed well. However, Ford is expecting the European and Russian market to expand 20% in the next five years. "Even with the near-term business environment, Europe presents a significant opportunity for profitable growth. Today, we are accelerating the introduction of our new products in Europe", said Alan Mulally, the boss of Ford.
Stephen Odell the chief executive of Ford Europe is hopeful that European car market has a great growth potential, "While others are backing off or cutting product investments, we at Ford are accelerating the introduction of new products". The Ford's two year plan includes a redesign of its best-selling Fiesta with many high tech features and a new shape, a new Mondeo, sports versions of Kuga and other vehicles, design changes in commercial vehicles and introducing latest technologies like more economical engines, inflatable seats and driver aid features.
Ford has suffered loss in stock market as well. The share price has plummeted to $9 in the spring from $ 13, which shows the problems it has been facing. The European sales of the company has fallen to 10% during the first half of 2012, while its rivals showed an increase in the same period, Hyundai up 12% and Kia's sales were up by 25%. In fact, during April to June period, North America was the only market where Ford performed well. However, Ford is expecting the European and Russian market to expand 20% in the next five years. "Even with the near-term business environment, Europe presents a significant opportunity for profitable growth. Today, we are accelerating the introduction of our new products in Europe", said Alan Mulally, the boss of Ford.
